BAND 6.5 IELTS ESSAY SAMPLE: ADDRESSING INCREASING WASTE PRODUCTION AND ENVIRONMENTAL PROBLEMS WORLDWIDE

Can you count how many times you have bought a product just influenced by advertising? Nowadays, although people pay a lot of money on their routine needs, they spend a great amount of their money on buying useless things. Therefore, the main question is what motivates them to spend a fortune on these unnecessary products. It is clear as day that without advertising the companies don’t have a good chance to sell their new products. The companies use Advertising to encourage people to pay more by creating new needs, exaggerating products’ functions, and pricing freely when there is no competitor. New products can just be known and sold by advertising. New products require a platform to be introduced to people in order to persuade them their life quality will be improved significantly by using these products. Therefore, the expensive price of commercial breaks on tv is considerable, since it is the place to grab their attention. I remember 10 years ago a company introduced a food slicer that was able to cut into pieces very hard fruits. At that time each housewife had bought one, but they didn’t use it after a month, because it wasn’t sharp enough to cut any fruit. Companies exaggerate products’ functions in advertising to sell more. We know well that companies most of the time try to exaggerate their products’ functions and abilities to convince the public to pay for them. I remember 3 years ago when I traveled to Turkey, I had been searching for baggage for a week, and finally, I found one that the salesman used to stand and jump on the baggage to show its stability. I was convinced to buy it, but unfortunately, on my first journey with it, all its wheels were broken and I was not able to move it. I know well that I shouldn’t have trusted that fake advertising. Advertising convinces people to pay a big deal for a new product. New products often don’t have a competitor to be compared with, in quality or price. So, companies can earn well through eye-catching advertising. I remember last year I was watching a Tv advertisement for a juice blender that it had been written: “90 percent discount for the first 100 users”. Therefore, my aunt bought one immediately after the advertisement. Last week I watch that advertisement again without any little change in price and discount. I believe most of us spend too much on unnecessary products because of advertisements. I hope we have a society full of wise people who know well how to spend their money.